Marketing Manager

Company

They specialize in alcoholic beverages and other consumer goods. With a strong focus on collaboration and partnership, they aim to provide products for every occasion while viewing customers as valued partners. Their success stems from their partnerships with brand owners, enabling them to deliver iconic brands to the market. They prioritize talent and innovation, offering enticing career opportunities and fostering a culture of continuous learning. Passion is at the core of their DNA, driving their commitment to excellence in every aspect of their business operations.

Job description

As the Marketing Manager, you will lead the development, implementation, and execution of strategic marketing plans for our organization and the brands we represent. Your day-to-day responsibilities will include managing and coordinating marketing and creative staff, conducting market research, engaging with media organizations, and advertising agencies, and collaborating with company executives to determine budgets and targets.

Your key responsibilities will be:

• Develop and implement strategic marketing plans to achieve corporate objectives for products and services;
• Lead the development of the marketing strategy in line with company objectives;
• Coordinate and implement marketing campaigns;
• Conduct and lead market/product research;
• Manage the company’s marketing budget;
• Create marketing material aligned with plans;
• Manage and improve lead generation campaigns;
• Monitor and report on marketing effectiveness;
• Analyze competitor products and activities;
• Establish and maintain relationships with industry influencers and partners;
• Ensure consistent corporate image across all materials and events;
• Direct product research and development.

Profile

You are a dynamic leader with a talent for guiding teams towards goals and maintaining business relationships. Your entrepreneurial drive enables you to identify market opportunities and navigate risks with a results-oriented focus. Detail-oriented and disciplined, you excel in overcoming barriers and ensuring success through open communication and efficient time management.

Requirements:

• Degree in commercial, business or related field;
• Extensive experience in a marketing management position;
• Experience in marketing (fast moving) consumer goods;
• Comfortable with numbers, metrics, statistics, and spreadsheets;
• Highly creative with out-of-the-box thinking;
• Drive for results and leadership skills;
• Strong analytical skills with a data-driven approach;
• Advanced communication and interpersonal skills;
• Fluent in Papiamentu, English, and Dutch.

To apply please submit your cover letter and resume, via our website: vacature.balancecaribbean.com. For questions, please feel free to contact Mr. Jansen at jansen@balancecaribbean.com.